Новые поступления

Small Business Marketing adam  brownlee building a small business
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios.Key Features:• Introduction to classic marketing theory – and its relevance to SMEs • The role of entrepreneurship • Small firms' reaction and adaptation to the economic climate • The pros and cons of internet marketing • The introduction of social networking as a promotional opportunitySmall Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
4138 RUR
The Role of Owner/Manager Characteristics on Small Business Growth adam  brownlee building a small business
Small businesses play very important role in economic development and growth. In Tanzania, small businesses create employment opportunities that is the major focus of the goverment. However, it was not known exactly the contribution of owner/manager characteristics on small business growth in Tanzania. It has been stated by different researchers that most of small business managers/owners start their businesses as a life strategy and not as a career strategy that influences their entrepreneurial behaviour towards growth. Therefore this study addresses the role of owner/manager characteristics on small business growth in Tanzania.
4839 RUR
Z-Raptor adam  brownlee building a small business


580 RUR
Z-Raptor adam  brownlee building a small business
A sensational thriller about hyper-evolved dinosaurs, battling for supremacy on a small Pacific island - with fourteen-year-old Adam and a few friends struggling to survive in their midst. Who should Adam trust, and where can he turn for help when his dad disappears and every moment feels like it could be his last? The second title in the brand-new, fast-paced, thrilling Z REX trilogy that takes bestselling Astrosaurs author, Steve Cole, to an older audience!
580 RUR
Студийные мониторы ADAM S2V Black adam  brownlee building a small business
Активный монитор ближнего поля со схемой двойного усиления (bi-amp), усилители класса D и A/B, мощность – 350 Вт. Фирменный драйвер ELE HexaCone для НЧ диаметром 7” и ленточный твитер S-ART 2,2”, лимитер, фазоинвертор с двумя портами на фронтальной панели, кроссовер 3 кГц, есть DSP. XLR-входы: аналоговый, цифровой AES3 и выход AES3. OLED-дисплей и порт USB.
108800 RUR
Barbara Weltman J.K. Lasser's Small Business Taxes 2018. Your Complete Guide to a Better Bottom Line adam  brownlee building a small business
Maximize your bottom line with the nation's most trusted small business tax guide J.K. Lasser's Small Business Taxes 2018 is the small business owner's ultimate guide to a money-saving, stress-free tax season. Providing straightforward advice from the nation's most trusted tax expert on small business taxes, this book gives you the answers you need quickly, with clear, concise guidance. Updated and expanded to cover new and changing tax law, this edition also includes an e-supplement covering the latest developments from Congress and the IRS to keep you fully up-to-date. A complete listing of all available business deductions and credits helps you identify those you qualify for, and includes critical information on dollar limits, recordkeeping requirements, and how to actually take the write-off—all the way down to which line on which form. Organizational and planning strategies help you get through the process quickly and with fewer headaches, and this year's changes to the tax laws are explained in terms of how they affect your filing. Keeping up with the intricacies of tax law and filing is a full-time job—but it's not your full-time job. You have a business to run. This book gives you the guidance you need in the time that you have so you can get taxes out of the way and get back to work. Learn which expenses qualify for deductions—and which ones don't Adopt a more organized recordkeeping system to streamline the filing process Explore small-business-specific strategies for starting or closing a business, running a sideline business, and operating in multiple businesses Decode the various forms and worksheets correctly with step-by-step guidance Review obligations for the 'other taxes,' including payroll and excise taxes Every year, millions of small business owners overpay their taxes because they lack the time and expertise to make tax-sensitive business decisions throughout the year only to learn that it's too late to act when it comes to tax time. Now you can put your money back where it belongs—in your business. J.K. Lasser's Small Business Taxes 2018 helps you take wise actions during the year and tells you how to file completely and accurately while maximizing your bottom line.
1413.59 RUR
Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise adam  brownlee building a small business
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
1228.81 RUR
Small Business For Dummies adam  brownlee building a small business
Updates to this new edition of Small Business For Dummies include: How start-up and established small businesses can use the Small Business Jobs Act to their advantage Enhanced and expanded coverage of using technology in your small business Hiring employees using online resources including LinkedIn, Facebook, and other social media sites New coverage of the recent health care bill, health savings accounts, and their implications for small business Updated coverage of the best places to get small business loans
1218.9 RUR
Increasing Your Success as a Small Business Leader adam  brownlee building a small business
What leaders think they are good at (self-efficacy) influences their decisions about allocating resources within their small organizations. Data analyzed from 577 U.S.-based small business leaders indicate that knowing a business owner’s perceived area of self-efficacy improves the ability to predict that owner’s allocation of resources. Results of this study can be applied to developing a decision-making model with significant practical application. This model might be leveraged for such key business decisions as hiring, budgeting, staffing, controlling general and administrative costs, and outsourcing decisions. The key is for leaders in small companies to learn to rely on others with proven expertise and hands-on experience in business areas outside of their particular sphere of self-perceived expertise. They would benefit from developing a balanced organization that includes a cross-section of business infrastructure knowledge within their management team. Small business entrepreneurs might also work in trust-based partnership with outside experts to ensure that dollars and staff are allocated in infrastructure areas most beneficial to organizational success.
3839 RUR
Carolyn Tate Marketing Your Small Business For Dummies adam  brownlee building a small business
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business
1354.46 RUR
Студийные мониторы ADAM S3H Black adam  brownlee building a small business
Активный монитор среднего поля со схемой тройного усиления (tri-amp), усилители класса D и A/B, мощность – 1350 Вт. Два НЧ-драйвера ELE HexaCone диаметром 7” каждый, драйвер DCH 4” для СЧ, ленточный твитер S-ART 2.2”, лимитер, фазоинвертор с двумя портами на фронтальной панели, кроссовер 250 и 3000 Гц, есть DSP. Аналоговый вход, один цифровой вход AES3 и один выход AES3, все на XLR. OLED-дисплей и порт USB.
198016 RUR
Hector Barreto V. The Engine of America. The Secrets to Small Business Success From Entrepreneurs Who Have Made It! adam  brownlee building a small business
Winning business strategies from CEOs of 50 successful small businesses (some of which are now large corporations) who share their experiences to help those starting or growing their own business Small business is the engine that drives America's new economy. In The Engine of America, former administrator of the Small Business Administration (SBA), Hector Barreto and veteran journalist Bob Wagman reveal the winning business strategies of CEOs from 50 companies. For all those starting or growing their own small business, the wisdom, experience, and counsel of these successful leaders provides inspirational and thoughtful advice on making it as an entrepreneur. In this book, Barreto shares details of business success, and the insights he gained while administering the nation's largest small business loan, training, and counseling organization. Some of those sharing their stories in The Engine of America have grown their businesses from the most humble of beginnings into corporate giants whose brands are household names and whose operations are integral parts of the national economy. Others may not be instantly recognizable, but what they have in common is success. Hector Barreto believes if you can teach a small business owner something he or she doesn't know, but which is critical to the growth of their small business or which allows them to avoid a critical mistake, you have helped put them on the road to success. That's what The Engine of America will do. Hector V. Barreto (Los Angeles, CA) is the former five-year administrator of the U.S. Small Business Administration where he directed a $60 billion support system for American entrepreneurs. He has lived and worked in all regions of the country, and is currently the Chairman of the Latino Coalition and a frequent speaker on small business topics. Robert Wagman (Washington, DC) is the former Capitol bureau chief for Scripps Howard's Newspaper Enterprise Association. He is also a former field producer for 60 Minutes, editor of the World Almanac on Politics, and author of many business and political nonfiction books.
1536.78 RUR
Steve Dawson Internal Control/Anti-Fraud Program Design for the Small Business. A Guide for Companies NOT Subject to the Sarbanes-Oxley Act adam  brownlee building a small business
A how-to guide to small business anti-fraud protection and internal control Internal Control/Anti-Fraud Program Design for the Small Business is a practical guide to protection for businesses NOT subject to the Sarbanes-Oxley Act. Written by an expert with three decades of forensic investigation experience, this book is geared specifically toward private, non-public small businesses and their unique needs in the realm of fraud protection. Covering all elements of an internal control structure applicable to the small business community, this guide provides a step-by-step roadmap for designing and implementing an effective, efficient internal control structure/anti-fraud program tailored to your business's particular needs. Case studies are used throughout to illustrate internal control weaknesses and the fraud that can result, and follow-up analysis describes the controls that would have reduced the probability of fraud had they been in place. You'll learn how to analyze your company's internal control issues, and implement a robust system for fraud prevention. Guidance toward Sarbanes-Oxley compliance is readily available, but there is little information available for the many businesses not subject to the act —until now. This book is the step-by-step guide for instituting an internal control program tailored to your small business. Understand the five elements of internal control Avoid gaps in protection with relevant controls Design the ultimate anti-fraud program Implement internal control tailored to your needs The majority of small business owners simply do not know the elements of or implementation process involved in internal control, and Sarbanes-Oxley guidelines don't necessarily scale down. Internal Control/Anti-Fraud Program Design for the Small Business helps you design and install the internal control/anti-fraud protection your business needs.
4003.64 RUR
David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business adam  brownlee building a small business
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
1536.78 RUR
Tage Tracy C. Small Business Financial Management Kit For Dummies adam  brownlee building a small business
If you’re a small business owner, managing the financial affairs of your business can seem like a daunting task—and it’s one that far too many people muddle through rather than seek help. Now, there’s a tool-packed guide designed to help you manage your finances and run your business successfully! Small Business Financial Management Kit For Dummies explains step by step how to handle all your financial affairs, from preparing financial statements and managing cash flow to streamlining the accounting process, requesting bank loans, increasing profits, and much more. The bonus CD-ROM features handy reproducible forms, checklists, and templates—from a monthly expense summary to a cash flow statement—and provides how-to guidance that removes the guesswork in using each tool. You’ll discover how to: Plan a budget and forecast Streamline the accounting process Improve your profit and cash flow Make better decisions with a profit model Raise capital and request loans Invest company money wisely Keep your business solvent Choose your legal entity for income tax Avoid common management pitfalls Put a market value on your business Complete with ten rules for small business survival and a financial glossary, Small Business Financial Management Kit For Dummies is the fun and easy way® to get your finances in order, perk up your profits, and thrive long term! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
1539.25 RUR