Новые поступления

Linda Coles Marketing with Social Media. 10 Easy Steps to Success for Business adam  brownlee building a small business
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
1712.24 RUR
Hector Barreto V. The Engine of America. The Secrets to Small Business Success From Entrepreneurs Who Have Made It! adam  brownlee building a small business
Winning business strategies from CEOs of 50 successful small businesses (some of which are now large corporations) who share their experiences to help those starting or growing their own business Small business is the engine that drives America's new economy. In The Engine of America, former administrator of the Small Business Administration (SBA), Hector Barreto and veteran journalist Bob Wagman reveal the winning business strategies of CEOs from 50 companies. For all those starting or growing their own small business, the wisdom, experience, and counsel of these successful leaders provides inspirational and thoughtful advice on making it as an entrepreneur. In this book, Barreto shares details of business success, and the insights he gained while administering the nation's largest small business loan, training, and counseling organization. Some of those sharing their stories in The Engine of America have grown their businesses from the most humble of beginnings into corporate giants whose brands are household names and whose operations are integral parts of the national economy. Others may not be instantly recognizable, but what they have in common is success. Hector Barreto believes if you can teach a small business owner something he or she doesn't know, but which is critical to the growth of their small business or which allows them to avoid a critical mistake, you have helped put them on the road to success. That's what The Engine of America will do. Hector V. Barreto (Los Angeles, CA) is the former five-year administrator of the U.S. Small Business Administration where he directed a $60 billion support system for American entrepreneurs. He has lived and worked in all regions of the country, and is currently the Chairman of the Latino Coalition and a frequent speaker on small business topics. Robert Wagman (Washington, DC) is the former Capitol bureau chief for Scripps Howard's Newspaper Enterprise Association. He is also a former field producer for 60 Minutes, editor of the World Almanac on Politics, and author of many business and political nonfiction books.
1528.46 RUR
Steve Dawson Internal Control/Anti-Fraud Program Design for the Small Business. A Guide for Companies NOT Subject to the Sarbanes-Oxley Act adam  brownlee building a small business
A how-to guide to small business anti-fraud protection and internal control Internal Control/Anti-Fraud Program Design for the Small Business is a practical guide to protection for businesses NOT subject to the Sarbanes-Oxley Act. Written by an expert with three decades of forensic investigation experience, this book is geared specifically toward private, non-public small businesses and their unique needs in the realm of fraud protection. Covering all elements of an internal control structure applicable to the small business community, this guide provides a step-by-step roadmap for designing and implementing an effective, efficient internal control structure/anti-fraud program tailored to your business's particular needs. Case studies are used throughout to illustrate internal control weaknesses and the fraud that can result, and follow-up analysis describes the controls that would have reduced the probability of fraud had they been in place. You'll learn how to analyze your company's internal control issues, and implement a robust system for fraud prevention. Guidance toward Sarbanes-Oxley compliance is readily available, but there is little information available for the many businesses not subject to the act —until now. This book is the step-by-step guide for instituting an internal control program tailored to your small business. Understand the five elements of internal control Avoid gaps in protection with relevant controls Design the ultimate anti-fraud program Implement internal control tailored to your needs The majority of small business owners simply do not know the elements of or implementation process involved in internal control, and Sarbanes-Oxley guidelines don't necessarily scale down. Internal Control/Anti-Fraud Program Design for the Small Business helps you design and install the internal control/anti-fraud protection your business needs.
3981.97 RUR
Tage Tracy C. Small Business Financial Management Kit For Dummies adam  brownlee building a small business
If you’re a small business owner, managing the financial affairs of your business can seem like a daunting task—and it’s one that far too many people muddle through rather than seek help. Now, there’s a tool-packed guide designed to help you manage your finances and run your business successfully! Small Business Financial Management Kit For Dummies explains step by step how to handle all your financial affairs, from preparing financial statements and managing cash flow to streamlining the accounting process, requesting bank loans, increasing profits, and much more. The bonus CD-ROM features handy reproducible forms, checklists, and templates—from a monthly expense summary to a cash flow statement—and provides how-to guidance that removes the guesswork in using each tool. You’ll discover how to: Plan a budget and forecast Streamline the accounting process Improve your profit and cash flow Make better decisions with a profit model Raise capital and request loans Invest company money wisely Keep your business solvent Choose your legal entity for income tax Avoid common management pitfalls Put a market value on your business Complete with ten rules for small business survival and a financial glossary, Small Business Financial Management Kit For Dummies is the fun and easy way® to get your finances in order, perk up your profits, and thrive long term! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
1530.91 RUR
Decision Making in the Green Home Construction Business adam  brownlee building a small business
Green home building is an emerging market which involves analyzing the national economy, and market segment consumers. This necessitates the need to identify, map, and describe the strategic drivers for green home construction business which encompasses developing a strategic market engagement framework so that an innovator considering a local project can measure consumer demand, understand the prevailing setting, form partnerships in the home construction business, and plan a marketing and positioning strategy suitable to the location. Green home construction is one of the most intricate industries today because housing markets are unstable; the cost of building homes are high, and selling can be a challenge in the current market economy. Hence, some viable business strategies and a global business model in green home construction are evaluated. Also, a set of competitive decision-making criteria for use are suggested.
2849 RUR
Anna Kennedy Business Development For Dummies adam  brownlee building a small business
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just «hire a sales guy» and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
1530.91 RUR
Writing a Winning Business Plan adam  brownlee building a small business
Do you have a business idea and do not know where to start from? Do you want to grow your business into a multinational giant? Writing a winning business plan is a step-by-step guide aimed at helping you develop and write a professional business plan. It is an essential tool to help new entrepreneurs kick-start their business ideas, owners and managers of small and medium businesses/companies secure funding from banks, attract investors and guide business operations to the next level. It is practical, clear and concise. This book will help you: * Write a convincing and successful business plan. * Raise funding/finance/money for your business. *Attract investors and lenders. *Research, analyze and understand your target markets and customers. * Build a realistic and solid financial plan. * Conduct effective day-to-day business planning.
6690 RUR
The Keys to Success in Starting & Managing a Small Business adam  brownlee building a small business
The Keys to Success in Starting and Managing a Small Business is designed to explore the concepts, tenets, caveats, and imperatives which are critical to the success and survival of small and medium-sized enterprises (SMEs). It has benefited greatly from research studies undertaken by the author to discern the common problems and pitfalls in starting and managing small business entities, and from the author’s many years of real-life work experiences in family-operated businesses. It is intended for prospective and practising entrepreneurs, small business instructors, college and university students pursuing entrepreneurial studies, and policy makers in government institutions.
7390 RUR
Corey Sandler 101 Small Business Ideas for Under $5000 adam  brownlee building a small business
Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else. Once readers decide what business is right for them, the authors provide sensible business plans for making it happen. They show wannabe entrepreneurs how to get started, find funding, and build a sales and marketing program. Legal, zoning, and insurance requirements are provided for each business idea, as well as advice on expanding the business-and the profits. Future business owners who don't know where to start will find everything they need here.
1960.35 RUR
The Business Start Up Bootcamp: Think Big, Start Small, Grow Fast adam  brownlee building a small business
BASED ON A HUGELY POPULAR ENTERPRISE WORKSHOP Based on the popular Venture Lab business bootcamps that are currently sweeping the USA, this book lays out a complete action plan for taking a business idea and turning it into a profitable venture. This i
1732 RUR
Small Business and Entrepreneurial Finance adam  brownlee building a small business
Small businesses are the backbone of the economic system. To provide a clear understanding to the reader, this first edition of small business entrepreneurial finance is divided into four major sections. The entrepreneurial outlook; introduces the entrepreneur and the entrepreneurial process from both a historical and a research perspective. The role and nature of entrepreneurship as a mechanism for creating new ventures affecting economic development is presented. The characteristics and background and types of entrepreneurs are discussed. Starting the business venture; focuses on the elements in the entrepreneurial process that are a part of creating a new venture. After a discussion of creating and obtaining the right business area, important aspects of the business plan and financial planning process. The most difficult aspects of creating and establishing a new venture is discussed. Financing the business venture; after discussion of the alternative sources of capital, specific attention is given to two primary financing mechanisms: informal risk capital and venture capital. Ending the business venture presents material related to business valuation.
7790 RUR
Modern Business Handbook: Building Blocks for Successful Entrepreneurs adam  brownlee building a small business
Proliferation of new businesses in this century will continue to be a permanent feature as one of the building blocks of economic growth for national and world economies. Resource commitments to a new business are hefty and few business investments have been observed to achieve good returns on investment. Many of the new business investments become risky; creating wastage of scarce resources invested and culminating in leaving the wonderful dreams of many upcoming entrepreneurs completely shattered. The large numbers of failed businesses cause untold sufferings to the entrepreneurs, their friends and families; leave alone the inability to produce positive economic contribution to national and world economies. This Modern Business Handbook; Building Blocks for Successful Entrepreneurs, is themed around the art of carrying out new business operations and management practices towards a modern economy in this century. It is an accurate collection of a wide vertical and horizontal business experiences and consultation packaged into sixteen chapters. This Modern Business Handbook is therefore, a valuable companion for professionals and students pursuing a rewarding career in business.
6890 RUR
Building an E-Business: From the Ground Up adam  brownlee building a small business
Building an E-Business: From the Ground Up is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Buisness. This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.
6326 RUR
Building Sheds adam  brownlee building a small business

Building Sheds

2199 RUR
Building Sheds adam  brownlee building a small business
This well-illustrated guide offers a range of building options, with complete instructions and plans for five different styles of shed, including a small timber frame garden storage shed, a traditionally framed shed and a post-and-beam barn. From designing a shed to match your storage needs to selecting framing materials for economy and durability, constructing shed foundations, installing windows and doors and building stairways and ramps, this is a complete, no-nonsense guide to building a shed.
2199 RUR
Gail Goodman F. Engagement Marketing. How Small Business Wins in a Socially Connected World adam  brownlee building a small business
A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
1528.46 RUR
Running Lean: Iterate From Plan A to a Plan That Works adam  brownlee building a small business
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. •Find a problem worth solving, then define a solution •Engage your customers throughout the development cycle •Continually test your product with smaller, faster iterations •Build a feature, measure customer response, and verify/refute the idea •Know when to "pivot" by changing your plan's course •Maximize your efforts for speed, learning, and focus •Learn the ideal time to raise your "big round" of funding.
1769 RUR